# Newsletter popup

> An invitation to subscribe that opens after a delay, or earlier when the pointer leaves the page, and stays away for a while once closed. Shoppers who subscribe never see it again.

Tally theme documentation · HTML version: https://themelab.page/tally/docs/sections/newsletter-popup/

## At a glance

- **In the editor:** Newsletter popup
- **Where it goes:** The Popups group (top or bottom of the section list)
- **In the presets:** Tally: Popups group; Poster: Popups group; Petal: Popups group
- **Settings:** 18
- **App blocks:** No

The newsletter popup lives in the **Popups** group and starts hidden – show the section to turn it on. Selecting it in the editor opens it, so you can see your changes.

## Set it up

1. Choose a **Layout**: *Image on the left*, *Image on top* or *Text only*, and upload the **Image**.
2. Write the **Small text above the heading**, the **Heading** and the **Text** – what subscribers get, such as *10% off your first order*.
3. Set the **Field placeholder**, **Button label** and **Small print** (consent, a link to your privacy policy).

## When it opens

- **Open after:** 0–60 seconds after a page loads.
- **Open earlier when the pointer leaves the page:** on desktop, it opens as the pointer heads for the address bar.
- **Show again after:** 1–60 days after a shopper closes it.
- **Show on:** all pages, or the home page only.
- **Hide for logged-in subscribers:** customers who are logged in and already subscribed never see it.

Shoppers who subscribe – here or anywhere else in the store – don't see it again. Subscribers join your customer list with the *newsletter* tag.

> **Tip**
>
> Give a reason to subscribe that is worth the interruption, and wait at least 8–10 seconds: shoppers who have started browsing are more likely to say yes.

## All settings

Every setting in the order of the theme editor, with its options and its default value.

**Section: Newsletter popup** (18 settings, in editor order)

Customers subscribe as in the newsletter section. Hide the section to turn the popup off.

*Content*

| Setting | Options | Default |
| --- | --- | --- |
| **Layout** | Image on the left · Image on top · Text only | Image on the left |
| **Image** | Image | – |
| **Small text above the heading** | Text | Sample text |
| **Heading** | Text | Sample text |
| **Heading size** | Large · Medium · Small | Medium |
| **Text** | Rich text | Sample text |
| **Field placeholder** | Text | – |
| **Button label** | Text | Sample text |
| **Small print** | Text | Sample text |
| **Text alignment** | Left · Center | Left |

*When it opens*

| Setting | Options | Default |
| --- | --- | --- |
| **Open after** | 0–60s (step 1) | 8s |
| **Open earlier when the pointer leaves the page** – Desktop only | Checkbox | On |
| **Show again after** – Days after a customer closes it. Customers who subscribe do not see it again. | 1–60d (step 1) | 14d |
| **Show on** | All pages · Home page only | All pages |
| **Hide for logged-in subscribers** | Checkbox | On |
| **Color scheme** | Color scheme | Scheme 1 |
| **Hide on mobile** | Checkbox | Off |
| **Hide on desktop** – Mobile means below the width where the header switches to the mobile menu (Header > Switch to the mobile menu below). | Checkbox | Off |

## Related

- [Newsletter](https://themelab.page/tally/docs/sections/newsletter.md): A signup form on a soft card, centered or beside the text, with an optional image.
- [Popup](https://themelab.page/tally/docs/sections/popup.md): A popup for a size guide, offer terms, a video or a product – opened from any link or on its own.