Colors and dark mode

Recolor the whole store with one of 31 palettes, or build your own six color schemes. Let shoppers switch to a dark palette and remember their choice.

Index colors work on two levels. Color schemes are sets of colors (background, text, buttons, accents) that every section picks from. A color palette fills all six schemes at once, so you can recolor the store in one step. All settings are in Theme settings › Colors.

Color palettes

Theme settings › Colors › Color palette recolors the whole store. Each palette is shown in the list with three colored squares and sets all six color schemes, plus the sale, success and error colors. Every palette passes WCAG contrast checks in every scheme.

GroupPalettesCharacter
Calm and lightIndex, Linen, Sand, Forest, Mint, Ocean, Cobalt, Lavender, Blush, Coral, Sunshine, GraphiteA light page with color in buttons, bands and accents.
DarkMidnight, Pine, Navy, Espresso, Noir, Ultraviolet, Electric, Grape, CyberA dark page with light text; the last four with richer, deeper colors.
ColorfulAcid, Bubblegum, Tangerine, Tropical, Lemonade, Flamingo, Sunset, Pistachio, Retro, CherryA softly tinted page with their color in the buttons, one band and the promos.

The presets start with these palettes: Index uses Custom (the Index colors), Poster uses Coral and Petal uses Sand.

The palette guide in the editor

The color scheme thumbnails in section settings always show the Custom colors, even when a palette is selected. To see what each scheme really looks like, Index shows a small guide in the bottom left corner of the editor preview with the palette's six schemes, numbered like the thumbnails. Shoppers never see it; turn it off with Show the palette guide in the editor.

Color schemes

Choose Custom in Color palette to edit the six schemes. Each scheme has a role in the default design:

SchemeRoleUsed by default for
Scheme 1PageThe page background and most sections.
Scheme 2Alternate bandThe footer, featured product and image banner content.
Scheme 3Strong bandThe countdown and other sections that should stand out.
Scheme 4Inverse bandDark bands such as the marquee.
Scheme 5Soft bandThe newsletter card and the promo tile in the product grid.
Scheme 6Promo bandNot used by default – pick it for a promotion or a band you want to stand out.

Every scheme has the same colors:

  • Base: Background, Background gradient (optional; replaces the background), Text, Headings, Lines and outlines, Image backgrounds and inputs, Text on inputs.
  • Buttons: Primary button, Primary button label, Secondary button, Secondary button label.
  • Accents: Accent (hover states, focus rings, active filters), Text on accent, Highlight (soft backgrounds such as active chips and search highlights) and Text on highlight.

Each section has a Color scheme setting; some also have a separate scheme for cards, dropdowns, drawers or panels.

Status colors

Sale tag, Sale tag text and Sale price color the sale tag on product cards and the reduced price. Success and Error color messages such as "Added to cart" or a discount code that does not apply. Palettes set these too.

Dark mode for shoppers

With Let shoppers switch to dark mode on, shoppers get a sun and moon switch in the header and in the mobile menu. Their choice is remembered on their device.

  • Dark palette: the palette used in dark mode – Midnight, Pine, Navy, Espresso, Noir, Ultraviolet, Electric, Grape or Cyber. The presets start with Pine (Index), Noir (Poster) and Espresso (Petal).
  • Mode on first visit: Light, Dark, or Follow the shopper's device, which uses the light or dark setting of the shopper's phone or computer until they choose for themselves.
  • Show or hide the switch in the header with Show light and dark mode switch in the Header section.
  • If your logo is dark, upload a light version in Theme settings › Logo and favicon › Logo in dark mode.

All color settings

Theme settings: Colors10 settings
SettingOptionsDefault
Color paletteRecolors the whole store in one step. Choose Custom to use and edit the color schemes below; with a palette selected, scheme edits are not shown.Custom (color schemes below) · ⬜⬛🟩 Index (white, ink, green) · ⬜🟫🟧 Linen (warm cream, terracotta) · ⬜🟫🟩 Sand (beige, walnut) · ⬜🟩🟨 Forest (sage, deep green) · ⬜🟩🟧 Mint (fresh green) · ⬜🟦🟧 Ocean (navy, bright blue) · ⬜🟦🟨 Cobalt (electric blue, yellow) · ⬜🟪🟩 Lavender (lilac, violet) · ⬜🟥🟪 Blush (soft pink, berry) · ⬜🟥🟩 Coral (white, red coral) · ⬜🟨🟦 Sunshine (cream, yellow) · ⬜⬜⬛ Graphite (grayscale) · ⬛🟦🟪 Midnight (dark, periwinkle) · ⬛🟩🟫 Pine (dark green, mint) · ⬛🟦🟨 Navy (dark blue, sky) · ⬛🟫🟧 Espresso (dark, caramel) · ⬛⬜🟥 Noir (black and white) · 🟨⬛🟪 Acid (soft lime, ink, magenta) · 🟪🟥🟦 Bubblegum (blush pink, berry, aqua) · 🟧⬛🟦 Tangerine (apricot, orange, periwinkle) · 🟩🟧🟨 Tropical (sea glass, teal, sun) · 🟨🟥🟪 Lemonade (butter, raspberry, lilac) · 🟪🟫🟩 Flamingo (petal pink, wine, mint) · 🟧🟥🟪 Sunset (peach, rust, plum) · 🟩🟪🟥 Pistachio (soft green, raspberry) · 🟨🟧🟦 Retro (cream, burnt orange, teal) · 🟥⬜🟨 Cherry (white, cherry red, butter) · 🟪🟨🟦 Ultraviolet (deep violet, lilac, gold) · 🟦🟨🟥 Electric (deep blue, yellow, pink) · 🟪🟩🟥 Grape (plum, lime, rose) · ⬛🟩🟪 Cyber (charcoal, mint, orchid)Custom (color schemes below)
Show the palette guide in the editorThe color scheme thumbnails in section settings show the Custom colors. With a palette selected, a guide in the editor preview shows each scheme's real colors. Shoppers never see it.CheckboxOn
Dark mode
Let shoppers switch to dark modeCheckboxOn
Dark palette⬛🟦🟪 Midnight (dark, periwinkle) · ⬛🟩🟫 Pine (dark green, mint) · ⬛🟦🟨 Navy (dark blue, sky) · ⬛🟫🟧 Espresso (dark, caramel) · ⬛⬜🟥 Noir (black and white) · 🟪🟨🟦 Ultraviolet (deep violet, lilac, gold) · 🟦🟨🟥 Electric (deep blue, yellow, pink) · 🟪🟩🟥 Grape (plum, lime, rose) · ⬛🟩🟪 Cyber (charcoal, mint, orchid)⬛🟩🟫 Pine (dark green, mint)
Mode on first visitLight · Dark · Follow the shopper's deviceLight
Status colors
Sale tagColor#F6CFC8
Sale tag textColor#161616
Sale priceColor#B4382A
SuccessColor#0F5C45
ErrorColor#B4382A